Best Buy launches new advertising business, Best Buy Ads

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In the world of digital advertising, driving traffic to a website or landing page is crucial for success. And one of the most effective ways to do this is through native traffic sources. Native advertising is a form of paid media that blends seamlessly with the content of the platform on which it is displayed. This makes it less intrusive and more engaging for users, leading to higher click-through rates and conversions.

One of the biggest advantages of native traffic sources is their ability to reach a highly targeted audience. Through native ads, advertisers can tap into the vast user base of popular platforms such as social media networks, news websites, and content recommendation engines. These platforms have extensive demographic and interest-based data on their users, allowing advertisers to deliver their message to the right people at the right time.

Another benefit of native traffic sources is their ability to increase brand awareness and credibility. By integrating seamlessly with the platform's content, native ads are perceived as more trustworthy by users. This helps build brand trust and affinity, leading to a longer-lasting relationship with the audience. Additionally, since native ads mimic the look and feel of the platform, they are less likely to be perceived as intrusive or annoying, further enhancing the user experience.

In conclusion, native traffic sources offer a powerful way for advertisers to drive targeted traffic to their websites or landing pages. By leveraging the unique advantages of native advertising, such as seamless integration and increased credibility, advertisers can achieve higher engagement and conversions. So, if you're looking to boost your digital advertising efforts, exploring native traffic sources should be at the top of your list.

What are native traffic sources?

Native traffic sources refer to platforms where advertisers can place their ads in a way that feels organic and blends seamlessly with the user experience. These ads are designed to match the form and function of the content around them, making them less intrusive and more engaging for users.

Native advertising has become increasingly popular as it provides a non-disruptive way for advertisers to reach their target audience. Instead of interrupting users with traditional display or banner ads, native ads appear as part of the content they are already consuming, making them more likely to be noticed and clicked on.

Types of native traffic sources:

Content recommendation networks: These networks display native ads as content recommendations at the end or alongside articles on various websites. They use algorithms to match the ads with the user's interests and behavior.
Social media platforms: Social media platforms like Facebook, Instagram, and Twitter offer native advertising options that blend seamlessly with users' newsfeeds and timelines. These ads can include sponsored posts, videos, and stories.
Search engines: Search engines like Google and Bing also provide native advertising options, where ads appear as part of the search results. These ads can be designed to match the look and feel of the search page, improving their visibility and click-through rate.

For decades, Best Buy has been helping customers discover, try and buy some of the most innovative products out there. We’d go so far to say that no one knows consumer technology — and has the deep relationships with the people who buy it — like we do.

That’s why we’re excited to announce Best Buy Ads, our new in-house media company that will help you discover new and relevant products, services and offers. We partner with the brands that matter to you and, based on our deep customer relationships and insights, provide meaningful messages to you at the right times.

At Best Buy, we interact with our customers 3 billion times a year — in our stores, in their homes and online. These relationships last longer and run deeper than most. Knowing our customers on this level means we can help the brands you love cut through the clutter with ads that won’t waste your time. With Best Buy Ads, we can show you more of what interests you, when it interests you, and even help you save money. It could be for products we already sell, or for things that will help meet your needs.

That’s a valuable service for our partner brands (and another revenue stream for us).

We have spent the past few years building a business that can analyze the data from our customer relationships and recommend relevant ways to connect with you based on cutting-edge math and data science. It’s an innovative approach to advertising and is in line with the innovative tech we sell. Just what you’d expect from Best Buy.

Diversifying an industry, creating equitable opportunities

There’s more to Best Buy Ads than connecting brands with shoppers. We’ve taken a hard look at ourselves and the industries we belong to. In the advertising industry alone, 73 % of hires are white, per labor market data.

We’ve pledged to do better and, last year, Best Buy unveiled a five-year plan to address underrepresentation, technology inequities and create educational and career opportunities for those who need it most.

With the help of some of our partners and the Best Buy Foundation, Best Buy Ads is launching an advertising-focused Career Pathways program through Best Buy Teen Tech Center locations across the country. These are places where teens in disinvested communities can find inspiration and resources to channel their talents, energy and ideas into brighter futures.

Starting in February 2022, this advertising program will help strengthen skills used in that industry. Advertising roles encompass a wide range of skillsets, many of which are rooted in the creative pursuits that draw youth to our Teen Tech Centers.

We will build on existing partnerships with nonprofits and program partners — as well as engage with advertising agencies, media firms, and brands — to create opportunities and a pipeline of fresh, diverse talent for advertising industry careers.

Last updated 11 months ago